APPNATION IoT SUMMIT
HILTON SANTA CLARA
VIP CHAIRMAN’S WELCOME RECEPTION (VIP Ticketholders)
On the eve of the Summit (Monday, July 20) join Event Chairman Drew Ianni, the IoT Influencers Summit team, and fellow VIP attendees for a casual welcome reception in the lobby lounge at the Hilton Santa Clara located down the street from Levi’s Stadium. Drew will be buying drinks from 630pm until 730pm and the networking will continue on into the evening. If you are holding a VIP Full Conference pass, come by after work for a drink on us, as we officially open the inaugural IoT Influencers Summit.
HILTON SANTA CLARA LOBBY LOUNGE, 4949 GREAT AMERICA PARKWAY, SANTA CLARA, CA.
HOSTED BAR 6:30PM – 7:30PM WITH CASH BAR NETWORKING CONTINUING AFTER
VIP PASSHOLDERS ONLY, PLEASE
CREATING VALUE WITH THE INTERNET OF THINGS (Presented by Iot-Inc.)
The Internet of Things represents a monster business opportunity across a range of industries and verticals and will be a massively transformative and disruptive force. Your business will be fundamentally by the Internet of Things – that much is true. But many more questions remain than answers and the broader IoT ecosystem can be overwhelming and intimidating for those of us less technically-inclined. So we couldn’t be more thrilled to welcome Bruce Sinclair, one of the industry’s leading IoT experts and Founder of Iot-Inc to provide an IoT business primer, discuss the transformation required to be an IoT business and then get to the heart of the matter – how to create value with the Internet of Things.
WELCOME AND INTRODUCTION
DREW IANNI, FOUNDER & EVENT CHAIRMAN, IoT INFLUENCERS SUMMIT
OPENING KEYNOTE: THE INTERNET OF THINGS & THE NEW CUSTOMER RELATIONSHIP
We couldn’t be more thrilled to launch our inaugural Internet of Things Influencers Summit at Levi’s Stadium, the home of the San Francisco 49ers, Super Bowl 50, major entertainment events and one of the most technologically-advanced Stadiums in the world. The Internet of Things is rapidly transforming how brands across a range of verticals engage with their customers, their fans, their partners, and their own employees. And we are proud to partner with our friends at Accenture to kick-off the Summit with a high-caliber roundtable of industry executives to talk about the transformative effect the Internet of Things is having, and will have, on the customer experience for companies across all verticals and industries.
SESSION LEADER: JAY HEDLEY, MANAGING DIRECTOR, CONNECTED SPACES, ACCENTURE
THE STATE OF IoT: HYPE, HOPE, AND THE DRIVE FOR INVENTION (Presented by IDC)
We are proud to partner with our friends at IDC and welcome Vernon Turner, SVP & IoT Research Fellow at IDC as moderator of this session featuring three leading industry marketing and digital transformation executives joining us to discuss their views and thoughts on the impact of The Internet of Things on their companies, products and customers. This discussion will move beyond the hype around the Internet of Things and dig-in on real world business and use cases and get the panelists thoughts on how the Internet of Things is poised to transform their companies and relationships with their customers, partners, and fellow employees.
SESSION LEADER: VERNON TURNER, SVP & IoT RESEARCH FELLOW, IDC
- ANDRES WOLBERG STOK, GLOBAL HEAD OF EMERGING PLATFORMS & SERVICES, CITI
- TINA UNTERLAENDER, HEAD OF OPERATIONS, ELECTRONICS RESEARCH LAB, VOLKSWAGEN GROUP
- JEFF MALMAD, MANAGING DIRECTOR, HEAD OF MOBILE & LIFE+, MINDSHARE
THE CONNECTED HOME: WHAT DO CONSUMERS WANT? (Presented by COLDWELL BANKER REAL ESTATE)
Everyone is talking about the connected home and we are proud to welcome Coldwell Banker Real Estate CMO, Sean Blankenship, to our stage to talk about trends the real estate community is seeing in the smart and connected home. Coldwell Banker is fascinated by the innovation taking place in home technology and has been tapping their agent network of 86,000 associates as well conducting research to understand consumer demands and expectations. Coldwell Banker is pleased to share these insights with you to help identify emerging product trends and leading technologies to watch.
FROM THE CONNECTED HOME TO CONNECTED COMMUNITIES
Here at the IoT Influencers Summit, it is our goal to give you access to the perspectives and insights of companies and executives that can move the needle on scaling The Internet of Things. The smart home and home automation have been hot topics for a while now and there are dozens of use cases for individual homeowners to be excited about.
But as technologists and strategists are busy chipping away at the enablers for home automation, we need to start thinking beyond individual products and use cases and explore the potential of the connected communities. And no one is in a better position to drive this change in mass scale than new-home builders like KB Home. By installing everything behind the walls before individuals move in and allowing the entire expense to be rolled into a mortgage instead of having to pay upfront, two major hurdles to adoption are eliminated. Also, builders can install a common platform across a new housing development, enabling the whole community to be connected.
Now, think of the potential benefits for a connected community facing drought conditions. Single homeowners could compare their own water consumption against averages in the community — and would be more motivated to reduce it based on seeing their percentile rating improve. They could see how their neighbors successfully changed their behavior and reduced consumption — then apply these learnings in their own home. Municipalities and utility providers could roll out incentives for both the individual homeowner and whole communities to hit certain targets. Rather than one homeowner saving a few gallons a week, the savings at the community level could be exponentially larger.
In this fireside chat, Adam Fingerman, founder of San Francisco mobile app developer ArcTouch, takes the stage with Tom Silk, Senior Vice President of Marketing at KB Home, to talk about the future of connected homes and the potential of the connected community.
CHAIRMAN’S INTERVIEW: KEN DRAZAN FROM JOHNSON & JOHNSON
The IoT Influencers Summit is honored to welcome Ken Drazan, the Head of the California Innovation Centers for Johnson & Johnson. The Johnson & Johnson Family of Companies, with $75B in combined global revenue and an R&D budget of close to $8B, are uniquely positioned to bring innovative ideas to life with businesses in the Consumer, Pharmaceutical, and Medical Devices & Diagnostics sectors. J&J’s innovation centers serve as regional hubs focused on identifying and catalyzing early-stage innovation that has the potential to improve people’s lives and shape the future of healthcare. Ongoing business development activities in later stages, including late-stage licensing, commercial collaborations, acquisitions, and alliance management. We look forward to hearing from Ken Drazan, the Head of J&J’s California Innovation Centers, about how the Internet of Things is poised to impact and transform health care and the connected consumer.
- KEN DRAZAN, HEAD, CALIFORNIA INNOVATION CENTERS, J&J
- DREW IANNI, FOUNDER & EVENT CHAIRMAN, IoT INFLUENCERS SUMMIT
SPOTLIGHT: THE CONNECTED FAN EXPERIENCE (Presented by ZEBRA SPORTS)
Stadiums, venues, amateur and professional sports leagues and third-party product and technology service providers are moving aggressively to outfit venues with beacons and sensors to create an enhanced, real-time fan experience. This roundtable will dig-into some early success stories and use cases and discuss the emerging opportunities for app developers and marketers to engage the increasingly connected sports and entertainment fans at venues, large and small, across the country.
SESSION LEADER: MARK KRAMER, HEAD OF DIGITAL TECHNOLOGY, PAC-12 NETWORKS
IoT DEVELOPER WORKSHOP: CONNECTED CAR APPS
Since the inception of the “connected car” term, all conversation about the connected car has focused almost exclusively on the vehicle. But, what is the vehicle connected to? And what is so unique about that connection (as opposed to any other connected element)? This panel will explore the myriad infrastructure opportunities within the “connected car” ecosystem and how developers can take advantage today.
SESSION LEADER: JON POTTER, PRESIDENT, APPLICATION DEVELOPERS ALLIANCE
- JOHN ELLIS, MANAGING DIRECTOR, ELLIS & ASSOCIATES
- GREG KRUEGER, CONNECTED VEHICLE PROGRAM MANAGER, LEIDOS
- NEHA SEMPAT, FOUNDER & CEO, BUILT.IO
THE APPLE WATCH, WEARABLES & WHERE WE GO FROM HERE
The wearables ecosystem is red-hot and the release of the Apple Watch has added fuel to the hype with hundreds of wearable devices, platforms and apps being funded, developed, and offered to consumers. It’s a compelling new marketplace with massive potential but for device manufacturers and app developers alike, it is also fragmented and diffused and questions remain about the ability to scale both hardware and app distribution and sales. This session will dive-into early learnings about consumer demand and interaction with the Apple Watch from American Airlines, Fandango and Evernote – all original Apple Watch app developers – and we will discuss and debate the emerging business and use cases for wearables devices and apps with these leading brands.
SESSION LEADER: REDG SNODGRASS, FOUNDER & CEO, WEARABLE WORLD
IoT AND THE GOLDEN AGE OF CONTENT (Presented by ADOBE)
It has never been a better time to be in the content business. The explosion of new content and audience platforms has created a seller’s market for quality content and the explosion of new connected platforms and devices (read: distribution channels) is only good news. How do leading content companies view the emerging consumer IoT ecosystem in regards to distribution, monetization, and broader consumer engagement? What IoT platforms are emerging as priorities and, specifically, how do these companies view the role of the connected television? Will their connected platform and over-the-top (OTT) initiatives primarily be app-based, web-based or a hybrid development and distribution solution and is there room for complimentary third-party apps to exist in relation to the new normal of multi-platform content distribution. Hear from a group of leading media and entertainment executives discuss and debate these issues and more.
Wi-Fi: UNLEASHING A WAVE OF INNOVATION TO ENRICH OUR MOBILE EXPERIENCES
We welcome back our supporting partners from the Wi-Fi Alliance, and its President & CEO, Edgar Figueroa, and Director of Program Technology, Mark Ennamorato for this deep-dive session into the growing importance of Wi-Fi as a dominant communications protocol for connecting everyone to the world around us. This session will explore Wi-Fi’s expanding portfolio and new technologies that are enabling Wi-Fi to provide a platform for developer innovation that will change the way users are able to experience applications on their mobile devices and interact with their environment. Attendees will learn how to leverage Wi-Fi’s ubiquity in mobile devices to keep pace with the way users want to connect, how to make the applications we already have more useful, and how to unleash a new wave of innovation resulting from enhanced context aware capabilities of Wi-Fi. Attendees will “experience” a variety of use cases that they can apply to their own businesses.
CONNECTED HOME: THE PLATFORM WARS
The connected home has emerged as an epic battleground for the consumer. Dozens of companies are vying to be the primary gateway and on-boarding point for the connected home and literally hundreds of hardware manufacturers and app developers are competing to capture our attention (and money) while we are in our connected homes. This session will dive-in to the broader connected home platform debate and discussion and the related app development and consumer engagement opportunities.
SESSION LEADER: MARK SPATES, HEAD OF CONNECTED HOME, LOGITECH
THE POWER OF PERSONALIZATION: WHY THE INTERNET OF THINGS FAILS WITHOUT IT
DAY IN THE LIFE: A CONVERSATION WITH MISFIT WEARABLES
The IoT Influencers Summit is pleased to partner with our friends at GGV Capital to present this fireside chat between Hans Tung, Managing Director at GGV Capital and Justin Butler, the VP of Commercial Development at Misfit Wearables. Hans and Justin will take us through the story of a IoT hardware start-up from funding through product development, marketing and sales and, finally, how Misfit is working to scale distribution and grow market share.
THE FUTURE OF RETAIL: CREATING A NEW CONSUMER EXPERIENCE (Presented by GIMBAL)
The smartphone has empowered a new generation of connected consumers. Consumers are leveraging a variety of digital platforms to educate themselves, compare pricing, and influence other consumers across the retail landscape. Retail establishments of all sizes are leveraging beacons, sensors, emerging networks, and mobile applications to drive real-time consumer engagement and commerce. This session will bring together a group of cutting-edge executives engaged in leveraging IoT platform and applications to transform the retail experience.
SESSION LEADER: GREG JOHNSON, EVP, DIGITAL, SWIRL
50-YARD LINE @ LEVI'S STADIUM
VIP LUNCHEON ON THE 50-YARD LINE @ LEVI’S STADIUM
All VIP ticket holders are welcome to join us on the 50-yard line at Levi’s Stadium for lunch.
IoT LUNCH FORUM WITH THE FTC: PRIVACY, SECURITY & THE INTERNET OF THINGS
Perhaps the most critical subjects moving forward as large corporations and scrappy upstarts alike vie for a piece of the Internet of Things pie are privacy and security. We are already hearing about potential hacks on connected cars and have heard doomsday scenarios of hackers taking over connected city grids, buildings, and even micro-sensors in the human body. Are we doing enough as an industry to insure maximum protection and security for the increasingly connected consumer and critical connected systems, sensors, and buildings? Join our session leader, privacy expert Alan Chapell, and Daniel Kaufman, Deputy Director of Consumer Protection at The FTC, to discuss the state of IoT security and privacy, the Federal Government’s emerging expected standards and protections, and what we need to do as an industry to maximize security and privacy in our increasingly connected world.
AFTERNOON KEYNOTE: THE MADISON SQUARE GARDEN COMPANY – LESSONS IN IoT PLANNING & DEPLOYMENT
The IoT Influencers Summit is honored to welcome Tom Tercek, a 25-year digital content and strategy veteran with a diverse global background and now Head of Digital Products at The Madison Square Garden Company as our afternoon keynote. The Madison Square Garden Company is a diverse sports and entertainment corporation that includes, as part of its many holdings, Madison Square Garden, the MSG Network, The New York Knicks (NBA), The New York Rangers (NHL), The New York Liberty (WNBA), Radio City Music Hall, The Beacon Theatre, The Chicago Theatre, The LA Forum, and The Rockettes. We look forward to Tom’s perspectives related to the Company’s investments in IoT platforms and services and the emerging use cases for fan engagement and product development as well as the lessons related to the strategic planning and deployment of these platforms, apps, and services. Some of his thoughts and advice may surprise you as it relates to IoT platform investment and app deployment and we very much look forward to this afternoon keynote conversation.
THE IoT GOLD RUSH: MINING FOR DATA
Some 175 years ago, here in Northern California, the famous “gold rush” was on as thousands of prospectors descended on the Sierra Nevada, and in the Bay Area, to set up shop, and camp, to chase their dreams of striking it rich. And here were are at the home of the San Francisco 49ers – a franchise named after the massive gold rush of 1849. Other names you may be familiar with – Levi Strauss, Wells Fargo, Leland Stanford – all struck it rich during the gold rush even though they never spent one second panning for gold. Fast forward 175 years, and the latest gold rush is in full swing in Northern California and a new class of companies are looking to strike it rich but have no intention of manufacturing IoT devices or building IoT apps. The gold for these companies is the data and “mobile exhaust” that is being produced by these new devices, apps, sensors, and beacons and this session will explore the data explosion across IoT and where the investment and development opportunities are moving forward as this modern-day gold rush takes form.
SESSION LEADER: JEREMY LOCKHORN, VP, EMERGING MEDIA, RAZORFISH
THE NEW MAKERS: BUILDING AND SCALING THE FUTURE OF HARDWARE
The increasingly low barriers to entry are fueling the growth of the exploding software economy but we have also seen the “democratization” of the hardware business as literally thousands of start-ups are leveraging emerging technologies and production techniques to build out the future of connected hardware. But scalability and distribution are increasingly difficult as the device market saturates and consumers still need to discover, touch, and (hopefully) buy these new devices. This session will focus on the emerging new technologies and platforms allowing for rapid, scalable production and hear from successful IoT device manufacturers and retail decision-makers to get their thoughts on how you can maximize scalability and distribution. We are happy to partner with Mario Tapia, Managing Partner at Momentum Venture Partners and President of MobileMondays Silicon Valley + San Francisco, to produce this highly valuable and informative session.
SOLVING INTEROPERABILITY (Presented by the Z-Wave Alliance)
The Internet of Things is an exciting new market and ecosystem spawning, literally, thousands of new hardware and device companies across a range of product categories and business verticals with more being funded and launched everyday. This massive growth and fragmentation is also one of the major challenges for IoT as these devices are all smart devices which means they receive, process, and transmit data. In other words, they communicate. But it is critical that these devices, and their applications, be able to communicate with each other, and the cloud, in a seamless, relatively uniform way or, otherwise, we’ll just have a sea of dumb devices without the benefit of the network effect. Further complexity as there is currently a wide array of OEMs, trade groups, and industry alliances jockeying to set interoperability standards and protocols. So where do we go from here? Are any of the specific competing standards and protocols gaining wider industry traction? Is interoperability a zero-sum game? How will interoperability, or the lack thereof, affect IoT app development?
SESSION LEADER: MICHAEL WOLF, CHIEF ANALYST, NEXTMARKET INSIGHTS
- BRETT WORHTINGTON, VP & GM, WINK
- LEW BROWN, PRESIDENT, MiOs
- RICHARD MENDIS, CHIEF PRODUCT & MARKETING OFFICER, ANYPRESENCE
- AVI ROSENTHAL, VP, NORTEK SECURITY & CONTROL
CONNECTED CARS: GAINING TRACTION WITH ENGAGED CONSUMERS
Business Insider estimates that there will be over 220 million connected cars on the road globally by 2020 with the connected car hardware (excluding actual auto sales) and software market exceeding $152B by the end of the decade. Despite the massive potential and market projections for the connected car and app market, for app developers, many questions remain about the business case for developing connected car apps in regards to the development platforms for connected car apps, app discovery, acquisition and monetization best practices, data and analytics standards, and more. We are proud to co-present this session with one of our strongest industry partners – The App Developers Alliance – which will offer a strategic overview on the connected car and app market and emerging ecosystem and explore the business case for developing connected car apps.
SESSION LEADER: JON POTTER, PRESIDENT, APPLICATION DEVELOPERS ALLIANCE
IoT APP SPOTLIGHT – SCALABILITY, MONETIZATION & THE BUSINESS CASE FOR APP DEVELOPMENT
THE RISE OF INTELLIGENT BUILDINGS (Presented by CABA)
The IoT Influencers Summit is proud to partner with the Continental Automated Buildings Association (CABA), the leading global trade group for the intelligent and automated building industry, to co-produce this session that will focus on the burgeoning Intelligent Building industry. This roundtable will explore some early successful case studies and use cases for IoT platforms and discuss how the industry can continue to work together to continue to scale development and construction of intelligent / automated buildings and where app developers are seeing early success in gaining traction in this rapidly evolving space.
SESSION LEADER: GREG WALKER, RESEARCH DIRECTOR, CABA
IOT INFLUENCERS DEEP DIVE: LEVERAGING DATA TO MONETIZE WEARABLES AND DRIVE CONSUMER ENGAGEMENT
Big data has been looming over us over the last several years, and with the explosion of connected devices and wearables like the Apple Watch, the amount of data generated by the expanding array of wearable devices increases exponentially every day. There is significant value in this data for brands, retailers, and device manufacturers and app developers alike. With the right analytics and tools, the IoT can show us context and ready brands and retailers to be available for the coveted “right time, right place, right message.” Context leads us to the right opportunities for brands, which means less wasted marketing dollars and more delighted consumers. In this session we will explore how Pebble, the Weather Channel and Strap are building context for our future connected world and how brands and wearables device manufacturers and app developers can all benefit and monetize from the wearables explosion.
SESSION LEADER: JON POTTER, PRESIDENT, APPLICATION DEVELOPERS ALLIANCE
SIMPLIFYING IoT SOLUTIONS (Presented by Zebra Solutions)
The Internet of Things is no longer a buzz word – it is now upon us. And a new set of tools and platforms are emerging as important types of enterprise software. These platforms are known as “IoT application enablement platforms. Phil will introduce Zatar, Zebra’s application enablement platform and highlight why it will help organizations easily build IoT solutions and simplify the transformation of and increase visibility into their business operations.
IOT THAT SIZZLES – THE HOSPITALITY INDUSTRY’S THREE-IN-ONE VALUE PROPOSITION
Hotels and resorts are facing their fiercest competition to date. Once a luxury vacation destination or business stop-over, hospitality organizations are charged with providing top-notch service and branded experiences using technological innovation that delivers on the promise of the Internet of Things. Imagine using your smart watch as your room key or a tablet to order room service or book a spa appointment. With an ever-increasing demand for smarter, connected experiences that increase and retain occupancy, increase energy efficiency, productivity and security — smart hotels are competing on a new level and upping their game in the way they deliver personalized services to vacationers, business professionals and residents.
THE FUTURE OF ROBOTICS AND APPS (Presented by SILICON VALLEY ROBOTICS)
APPNATION is thrilled to partner with Andra Keay and Silicon Valley Robotics to talk about the future of robotics and the emerging opportunities for app developers to build groundbreaking, cutting-edge apps for this burgeoning new category of hardware and devices. Emerging consumer and commercial robotic devices and platforms represent exciting, new uncharted territory for app developers and this session will explore the emerging marketplace for consumer and commercial robots and how apps will play a critical role in shaping the future of robotics across a range of consumer and enterprise verticals.
SESSION LEADER: ANDRA KEAY, MANAGING DIRECTOR, SILICON VALLEY ROBOTICS
CLOSING KEYNOTE: POSTCARDS FROM THE EDGE (Presented by Rambus)
We are thrilled to bring back one of our most enjoyable and informative closing keynote sessions from our sister conferences – Postcards From The Edge. This session will feature a diverse group of influencers, futurists, engineers and bleeding-edge technologists to talk about where we go from here in regards to the emerging Internet of Things economy and how consumers will engage with IoT devices, platforms, and applications and get their thoughts on what might be overblown and overhyped. And we are thrilled to welcome back our good friend and industry influencer Robert Scoble as host of this always engaging session. The format will include brief predictions from each panelist about a specific component or subject around IoT followed by discussion, debate, and an open Q&A session with you – the audience. Upon conclusion of this session, everyone is welcome to join us on the field at Levi’s Stadium for our closing reception.
SESSION HOST: ROBERT SCOBLE, INDUSTRY INFLUENCER & FUTURIST, RACKSPACE